"The Hidden Valley
Peach Jam Music Festival was not to be like the original Woodstock,
'Peace, Music & Love" but "Familystock" where families could gather, enjoy
music, activities and games and experience four days of 'Peace,
Music and Family Fun!'"
Dr. John T. Whiting, HVC Spokesman
The Hidden Valley Club
Peach Jam Music Festival was the brain storm of Ray Smith, the President
of Premier Cycling Promotions, Keith Hala, HVC General Manager and Dr.
John T. Whiting, HVC Spokesman.
Ray Smith had
become a partner with the Hidden Valley Club in the startup of the Hidden
Valley Club Mountain Bike Race Series run every Thursday from July to the
end of August, with the Mountain Bike Series Championship scheduled for
the last Thursday in August. Smith suggested that the Mountain
Bike Series Championship be expanded into a 4 day event extended to
include music, games, inflatable rides, amusements and other fun family
activities over the Labor Day Weekend.
decision to hold the first Hidden Valley Club Peach Jam Music Festival was
made late, with little time for promotion and detailed planning, it was
agreed that holding the event would be a good "test" of the ability to
attract families to a music festival that highlighted wholesome family
With Smith and
Premier Cycling Promotions taking responsibility for the "ingredients" of
the Festival (e.g. scheduling of bands, vendors, rides and amusements) and
the Hidden Valley Club providing the venue, the first Hidden Valley Club
Music Festival was born.
The addition of
Rooster Stage Promotions ensured a quality line up of bands, and the
addition of Steve Cheripka and Tripp/Mixx Productions to provide the
games, inflatable rides and vendors, the 2008 Hidden Valley Club Peach Jam